Some people move through the world with a kind of unforced rhythm - a certainty that makes everything around them feel calmer, clearer, more intentional. They build homes that feel lived-in, relationships that feel expansive and careers that evolve without noise or spectacle.
After years spent living in Sweden, Poland, London and Paris, they met years ago and eventually built a family and a shared home near Stockholm - a place that, at last, felt like theirs. Hanna Juzoń and Pontus Björkman - our role models today - could be a study in modern duality: She, a model and writer known for her thoughtful approach to beauty and self-awareness; he, one of the quietly powerful forces at Acne Studios, shaping the brand’s commercial strategy and global sales expansion with instinctive precision.
Across Work, Life and Balance, we explore how they build careers that stay true to their instincts, a relationship that evolves without losing its centre, and a rhythm of living that embraces growth without rushing it. What follows is a portrait of two people committed not just to moving forward - but to doing so with intention. One story at a time.
WORK
Work sometimes is best described by the feeling it gives you. If your work would be a movie or a book, what would it be?
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Pontus: In our line of work, you can never stand still. It is very rarely easy and obstacles are a big part of the ride we take. The song and video that reflects well on this is The Verve (Bittersweet Symphony) where the singer Richard Ascroft keeps bumping into people on the street, but nothing keeps him off the course. |
Hanna: I am attracted to the idea of moving forward, fostering a sense of growth or simply exploring the new. Music video to Unfinished Sympathy by Massive Attack portraits that very well - a constant movement. |
What is a principle about work you only understood once you became an adult?
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Pontus: I tried a lot of different jobs growing up and something I always tried to bring to all these different places was energy and a positive attitude. Not only to make my colleagues feel better but also for me to feel good. You spend so much time at work so I think it is up to everyone to try their best to contribute. Later in life this became even more important and I tried to put myself in situations where I felt good and happy, my work wasn't just a job but rather a hobby around friends. |
Hanna: Work has to be done. The harsh truth is that it's the results that matter, not necessarily intentions. Best results at work came for me when I showed up consistently and intensely. |
Creativity often thrives at the intersection of different disciplines. How do your individual artistic endeavors influence each other's work and perspectives?
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Pontus: Everything we are exposed to translates into our future creativity, no matter what they are. Hanna and I have been exposed to very different things, and we have converted this into our own different worlds that now meet and morph together to something better. |
Hanna: I feel very inspired by Pontus daily, he moves me with his interpretations and conclusions. We challenge one another often. Our creative routes originated in completely different environments, and I hope and believe these differences serve us in a positive manner, my perspective becomes so much broader. |
When your creativity feels stagnant, what is the first thing you do to find your way back to flow?
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Pontus: I think what I have learned about myself is to trust my instinct and give it a bit more time. I have this strong feeling that I will figure it out at some point if I just give it time. The other thing I do is to speak to Hanna and ask about her opinion, this often sparks something and my brain switches track. |
Hanna: A day of rest. Nothing compares to a balanced peace of mind. I sometimes find myself doing things too fast, losing the opportunity to enjoy the process. A short break, a reset, to stop the chase. It works wonders. |
Both fashion and modeling require a balance between external expectations and internal authenticity. How do you navigate this dynamic?
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Pontus: If your mindset is to always do your best and you stay true to yourself, I believe you are heading in the right direction. There is no need to think about this at all. |
Hanna: Letting go of external expectations in my mid- 20' was the best thing I have done for myself. The last 10 years have been all about authenticity and shining my own, personal light. I remove myself from situations when I feel external expectations distort my wellbeing. |
The concept of beauty is continually evolving. How do you both perceive this evolution, and what impact does it have on your work and personal lives?
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Pontus: Our house is where I rest and refuel, and to me I feel much better inside if I can rest my eyes on something I appreciate and find beautiful. This makes me calm and more composed that hopefully makes me a better husband and a better father or coworker. |
Hanna: Working as a model has severely influenced the relationship I have with my body. I hold on to youth and still strive to find peace with aging. Pontus teaches me lifestyle hedonism. Additionally he looks better and better with age which allows me to admire the process of change and hopefully one day I will embrace it better. |
As partners in both life and the creative industry, how do you support each other's growth and well-being amidst the demands of your professions?
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Pontus: We both care so deeply about each other, so our intentions are always good. We speak a lot about everything, we comfort, push or guide one another forward in life and work. |
Hanna: Pontus is my lighthouse. I run all my projects, writings or businesses through his filter. We talk a lot. |
LIFE
As we grow, our perception of reality changes. What was your first impression of each other, and how has that evolved over time? What have you grown to appreciate in one another?
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Pontus: My first impression was pure joy, she was skipping towards me filled with energy and life. Hanna's deep knowledge in so many different fields just keeps on giving and this makes me grow as a human. If your partner makes you grow and fly, it is pretty awesome and something I appreciate every single day. |
Hanna: When Pontus walks into a room, the entire room notices him, his aura is overpowering. Everyone would like to know him. His impact was impressive. I was drawn to that. Over time he continues to serve the same feeling, and on top of that he empowers anyone that comes his way, almost as he would pour some of his own strength into self-worth of someone else. |
What do you think is the most underrated ingredient of a good relationship?
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Pontus: When you love someone you should believe that intention is good and not evil. It is ok to disagree but it's not ok to hurt one another. You have to trust your partner's intention to not hurt you. I think that if you manage to see and really try to understand your partner's point of view in everything you come a long way. |
Hanna: Asking a question is never a bad idea. When in doubt, don't wonder, don't assume, or suspect, just ask. Radical honesty, silly questions, and sharing irrational fears can solve plenty of misunderstandings. |
In today's fast-paced world, how do you both define and cultivate a „good life"?
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Pontus: I think that a good life can be many things, friends is something we love very much. We also strongly believe that friendship is something we all must fight for, so it is up to us to arrange dinners, walks or parties. We choose this instead of being negative and waiting for something to happen in your life. We are also very good at making new friends, this is something we both cherish, and it surely makes us grow as a unit. We could easily bring total strangers for dinner and the other person goes with the flow. |
Hanna: Doing what we want and like is an ultimate luxury to us. We both look forward to being able to do more of that. Travel far, eat well, walk a lot, laugh even more, give back and navigate life so most tasks bring joy. |
What is one thing about your partner that inspires you in your own creative or professional work?
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Pontus: Hanna's drive inspires me a lot and makes me push myself further. |
Hanna: Pontus takes each project into a next level, he is always able to add an extra layer to anything and simply make it better. |
What value guides you more than any other in your daily decisions?
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Pontus: "Under commit, over deliver" |
Hanna: Something that Pontus taught me. Don't wait to make a difficult phone call or deliver an uncomfortable message. Our version of "the power of now". |
If you could pass only one life lesson to a child, what would it be?
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Pontus: Choose peace! There is always a solution. Kindness kills everything! |
Hanna: I consciously choose not to have kids. It's too hard. If I were to pass on a lesson to my step kids, my nephews and nieces, I would like to encourage them to always "try again". Humans are capable of so much, we just have to try, sometimes over and over again. |
BALANCE
Comfortable is the enemy of evolution. How do you challenge yourselves to keep growing?
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Pontus: We keep exposing ourselves to new things, new people and new situations and this makes us grow not only as humans but also as a couple. |
Hanna: Thankfully both of our jobs require us to surround ourselves with constant novelty. This continuously allows us to explore. I am inspired daily by the new people I meet and the new perspectives they reveal. It's very important to be challenged. |
Your industries demand constant movement and reinvention. How do you protect your sense of stability amidst the flux?
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Pontus: You can't reinvent yourself. In my opinion you can only perfect yourself and accept yourself. |
Hanna: We both grow and change. How exciting it is that we can show this growth to our partner. Our bond is the stable factor. |
What are the non-negotiables in your daily routine that help you stay centered - physically, mentally or emotionally?
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Pontus: Making a coffee for Hanna in the morning |
Hanna: I need movement. I run or walk in snowstorms, rainfalls and Swedish darkness. To support our mental wellbeing, we both support our time alone, solo travels and what we feed our body. Food, skincare, what we look at and listen to. |
Success often comes with pressure. How do you both deal with stress, and do you ever help each other navigate it differently?
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Pontus: I get quiet and build borders until I am ready to share, I need this time to recess and ground myself before I open up to Hanna and share my potential stress. When I do she always calms me down and look at the challenge from another angle. In a more "normal" stressful environment I think I am good at staying cool. |
Hanna: I haven't seen Pontus stressed or angry. We give each other space and we take that space when needed. Pressure is inevitable, life throws us curveballs regularly, the biggest help we can give one another is to live through that stress, allow it to end and step up if we have the capacity. |
What belief about success did you have to let go of - and what changed after that?
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Pontus: I think everyone looks at success differently, for me having fun, being healthy and not thinking too much of the prices in the grocery store is a massive success. Doesn't have to be a title or power or money. |
Hanna: Success is such a moving target. Accepting the fact that it will most likely never be fulfilled is a good start. I don't think I am there yet. |
What's something you've learned about balance that you wish you had known earlier in your careers or relationship?
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Pontus: I charge my battery around my family and friends and if the balance is off I do everything I can to shift it so I manage to spend time with my close family and friends. |
Hanna: Time will show the efforts. This rule can be applied everywhere. Your body will show a good approach to movement, your smile will show a happy relationship, and your open mind will show your ever growing curiosity. I think it's the long-term commitments that end up flourishing the most. |
What part of ageing do you wish people talked about more openly?
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Pontus: The joy of feeling confident in almost any situation, that you don't care about small stupid things, that life is too short not to be lived. |
Hanna: The first thing that came to my mind is fear. I am personally scared of aging and I feel overwhelmed with a narrative that aging is beautiful. One doesn't exclude the other in my opinion. I feel very strong within my body, trusting myself fully, it scares me to lose that power, hence fearing the time passing. |
GRATIS
What and whom are you looking at for health, longevity and wellbeing advice or guidance?
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Pontus: Easy... Hanna or in some cases some of my old friends. |
Hanna: Easy. Science. I eat 20g of protein with every meal, I limit eating processed foods, I stand in the middle of the supermarket aisle and read the back labels. My friend Tasha Franken does food shopping guides that are super informative, my kickboxing coach and trainers push me to move my body, and my friend and founder of Last, Kasia, teaches me everything about active ingredients and beauty. I love how Dr. Karen Doherty in London approaches skin longevity and I wish lived closer to her. |
